Recommended Reading – 8/12/09
Notice Those Ads on Blogs? Regulators Do, Too – NYTimes.com The National Advertising Review Council is calling for clear disclosure from bloggers who are paid for product reviews or whose work is...
View ArticleBlogging Blunders, Part 2
Part 2 of a series on common business blogging mistakes. Part 1 is here. Blogs are a new form of communications medium but many marketers still are stuck in the old one-way mode. To really appreciate...
View ArticleClik here to view.
Blogging Blunders, Part 3
In Blogging Blunders Part 1 and Blogging Blunders Part 2, we looked at problems like failure to interact or to publish distinctive content. Let’s wrap up with the most frequent and frustrating blogging...
View ArticleClik here to view.
Businesses That Think Like Publishers
In my BtoB magazine column earlier this year, I suggested that office-supply giant Staples should take advantage of the collapse of mainstream publishing industry to become a trusted media source for...
View ArticleClik here to view.
Big Blue’s Social Media Numbers
From yesterday’s BtoB magazine NetMarketing Breakfast in New York, here are some facts and figures from Adam Christensen, Social Media Communications Manager at IBM, about Big Blue’s use of social...
View ArticleClik here to view.
This Crafter is No Dummy
I met a woman this week at the Supergenius conference who’s quietly making her mark on the giant crafting business. If I was writing a book, I might even call Jenny Barnett Rohrs a New Influencer....
View ArticleBlogging Essentials: the Slides
Here’s a substantially updated version of a presentation on blogging essentials I’ve been delivering to business clients over the last couple of years. The full presentation runs about three hours live...
View ArticleClik here to view.
What Should Apple Do?
Now that Consumer Reports has given the iPhone 4 a thumbs down, Apple has a full-blown crisis on its hands. If the company was engaged in active dialogue with its customers, Apple would be in a better...
View ArticleClik here to view.
Let Your People Speak!
IBM engineers celebrate Watson's victory (from an IBM YouTube video) Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in...
View ArticleClik here to view.
B2B Blogging Gets Publishing Discipline
I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is a great chance to take a snapshot of best practices in the field, and I was struck...
View Article
